Ancillary Poster Final

After receiving feedback and reviewing our rough poster we decided there were a few things that we would need to change about our poster to make a connection with the other products that we have produced. We decided to use a still image of me (the main character of our video) as I am in the video and also in 3 out of 4 of the panels for the digipak. We also used a black and white theme to help with the connection between the products and make it instantly recognisable. We felt that it was important to add in the website for Erick Baker too as another form of advertising. The black and white theme and the alone still shots that we use throughout all of our media products help act as branding for the artist. 

Ancillary Poster Rough

We decided to use this picture of Erick Baker for our poster because the colours in the picture are quite striking and eye-catching to the audience which will help with the marketing of the poster. The big bold title is also eye-catching and helps the audience to see what the poster is about with a short glance. We have decided to include the song name and information about where it is available to download from and when. This to make the Poster look professional so that it would fit into a music magazine such as NME or Q magazine well.

                                   

                                   

Ancillary Digipak Final

After reviewing our rough digipak and receiving feedback we felt that there is nothing that we wish to change in our front cover, deep red song title we felt isn't too over the top but is still eye-catching. Also our chosen picture is very appropriate for the message we are trying to give.

We decided that the picture we chose for our rough version was very appropriate and we didn't want to change this, however the feedback that we received suggested that the lyrics are hard to read with the colour that we had chosen against the background. Due to this, we decided to change the colour of the lyrics to black which made it a lot clearer to read and looked a lot better on the eye.
 
We decided that the red CD page in our rough digipak didn't look very good and didn't match the rest of our digipak very well and this is also the feedback that we received on our digipak. To change it we decided to put it back to a black and white theme, this now looks a lot better and goes well with the rest of our digipak.

We realised that the back cover was very good, however lacked the detail you would find on a real digipak. We have now added a bar-code to the back to make it professional looking.

We realised that digipaks also have a spine to them with the name of the artist and the song name on so we created one of these. We chose to have a gray spine with clear black writing so that it looks clean cut and goes well with the rest of the digipak.

Ancillary Digipak Rough

We decided to use the same black and white theme through this digipak to add to the branding of our product and to help connect our products together. We used stills of the main character to help connect our products together and also to help with the branding of the products. 

We have used a still image of me (the main character of our video) for the front cover alone with a reflective look on his face. We decided to use this picture because we feel it describes the song title well and is a very appropriate image to use for the front cover. It reflects the lyrics of the song and the mood that we brought out in our video as well. We felt that the deep red colour for the song title helped to show the autumn feel about the song and it also helps give a striking look to the front cover to catch the audiences attention.

For the lyrics page we decided to use a similar picture to the one of the front cover with a similar expression of the character. We included a large brick wall to use as a background for the lyrics to sit on. We decided to use a black and white picture with red writing to add to the continuity of our task. 

For the CD page we decided to use a tranquil picture of some tree branches because it carries on the autumn theme nicely along with the red colouring to the picture. 

For the back cover we used yet another still image of me with a black and white theme to it. I am looking in the opposite direction to the camera to give the audience an idea about the feelings of the character in the video, having to turn his back on what he used to have.     

FINAL VIDEO - WHEN WILL I BE LOVED (HD VERSION)

Music Video Evaluative Commentary

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?


Our music video uses a number of different forms and conventions of real media products. An example of this would be the use of lip syncing in our video. Nearly all music videos include the use of lip syncing so to use the same forms and conventions of real media products we have used lip syncing in ours, however, our lip syncing does not happen all of the way through our video, we have a reoccurring shot of the main character sat in a room on his own singing and watching flashbacks from his previous relationship. You often see more lip syncing than this in real media products but we felt our music video needed to be more about the story behind the music rather than the lip syncing.

In our music video we have used a combination of a black and white effect on some shots and a glow effect on other shots. We have used these two different effects to allow the audience to distinguish the difference between the present time shots and the flashbacks/memories. A black and white effect is usually used to show memories or flashbacks in real media products and a coloured shot used to show present time shots. However, we decided to use the effects the other way round, we used a black and white effect on our present time clips to show the unhappiness and the dull mood in the main characters life at the time, then we used the coloured shots for the flashbacks to signify that the memories he has of his ex-girlfriend where at happy times in his life.

This challenges the conventions of real media videos, for example in 'Timberland ft Nelly Furtado and Justin Timberlake- Give it to me' they use a black and white effect for their flashbacks of rehearsing for a show, then a colour effect for the present time clips in the video. This is the opposite to how we have used the effects.

Most music videos follow the same narrative structure, the stories move through the stages: exposition (where the viewer is introduced to the characters and the setting), development (where the storyline is developed and we are introduced to more characters), complication (a complicated event which will affect the lives of the main characters), climax (where the dramatic tension is at its highest) and resolution (where stability is re-established). We decided to not fully follow this narrative structure in our music video, we start to follow the structure but our video does not have a resolution stage. The final lyrics of the song are 'when will I be loved', this signifies that the character still has not managed to find love by the end of the song so there has not been a resolution. For this reason we do not have a resolution stage to the narrative structure of our video, it is left on a cliffhanger.

This is the ending of our video, ending with the main character walking off into the distance with nothing being resolved. This leaves the audience on a cliff hanger, wondering what is going to happen next. As there is no resolution, it is not sticking to the usual narrative structure of a music video.

2. How effective is the combination of your main product and your ancillary task?

As the main product that we created is a music video, we made the decision to create a digipak cover and a poster for our ancillary task. The ancillary tasks combine with our final product well because the poster is designed to promote the music in the digipak. They run with a common theme of a black and white effect on a lonely picture of the main character ensuring the image used is memorable and instantly recognisable to the desired market, this common theme acts as a type of branding, we have created a brand of products using the same black and white theme on a lonely picture of our main character. The digipak and the poster are both based on the song and the artist used in our music video. All three combine to help promote the music of the particular artist we decided to use. The variety of media used in our different products are good for advertising and they help to reach a wider audience. The video can be placed online on websites such as YouTube, Facebook, Myspace and also on the TV on music channels. The advertising poster could be placed inside music magazines such as NME magazine or Q magazine to reach a particular audience, inside newspapers to reach a mass audience, or outside music venues or music shops for extra advertisement. The digipak is the product that would be bought by the audience.




Screen shots of Q magazine and NME magazine front page. Target audiences of each magazine are people with indie/alternative rock interests anywhere between students and 40 years of age. This corresponds with the target audience we identified from our questionnaire for our music video, therefore these are perfect magazines to place our poster in to reach our target audience.


Double page spreads in the magazines follow a format of one large picture, with most of the focus of the picture on one half of the double page spread with the writing on the other half. We have also followed this format for our poster. 

During the music video we thought it was important to reflect the loneliness in the lyrics with visual effects in the video. We thought it was also important to continue this theme on through our ancillary task. We have used similar pictures on the front cover of the digipak


Similar pictures in black and white used for front cover of digipak and poster.

3. What have you learnt from your audience feedback?


We first received feedback on our rough cut of our music video through posting it on both YouTube and on Facebook in order to know what we needed to change for our final product. We also received feedback on our final product to identify what the audience felt about our final product, things we managed to do well and also things we could have improved.

Posted on Facebook and on YouTube to receive feedback. 

One main thing the feedback we received from our rough cut is that we needed to make the syncing a lot tighter and neater, there were a few shots in the video where the syncing was a bit out of time and it does not make the clip look very professional. We took this bit of feedback and when editing for the final cut we spent a long time making sure that the syncing throughout the video was crisp and perfect. Another bit of feedback we received from our rough cut is that it was hard for the audience to follow the storyline, they did not feel that it was clear enough and the concept of the video does not show through very well. For our final cut we went out and filmed some new shots so that we had shots at the same locations for flashbacks and present time. This made the audience able to see the contrast between the present time footage and the memories which helps the audience follow the story line and see the concept better. One more piece of feedback we received is the camera shake on some shots. The camera shake on shots where it was not intended makes the video look unprofessional. To improve on this when creating our final music video we re-filmed some of the shots using a tripod so that the camera was steady and there was no unwanted shake caused by the hand. We also used the 'stabilisation' button when editing on clips where there was still unwanted shake, this stabilised the clip so that there was no shake at all.

One piece of feedback that we received after our final cut is that the lip syncing could have been better quality in some of the shots due to the acting which was not perfect and it would have looked better if the character would have felt the music more and made it look like it was actually being sung at the time in selected shots. Looking back on the footage now we also see that if there was more effort being put into some of the lip syncing shots it could have looked slightly better to the audience but we still think these shots do look good, just not perfect. Another piece of feedback we received is that some of the shots lasted too long. It is a slow song so there isn't supposed to be quick cuts between shots but it was felt that there were some shots that just lasted a couple of seconds too long. Looking back again we can also see that there are clips that last too long, we do not feel that it is a drastic thing that ruins the whole video but we agree that if we did shorten these clips it would be slightly more captivating and may improve the video on the whole.


4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Throughout our portfolio we posted all of our work onto blogger to record our planning and research and evaluation stages all in one place. This meant that we could view our work on any computer and it reduced the risk of losing any work and keeps well presented.

In the research stage of our media product we had to find a song that we would use to create our video for. For this we used the website www.unsigned.com, this allowed us to search specific genres and listen to songs from thousands of unsigned artists and contact them to use some music. We then had to view as many different music videos as possible to see all sorts of different styles of video from all different genres and mainly focus on our genre to see if there are any main characteristics we need to include when making our video. Our main source to find and view music videos was YouTube. This allowed us to view any music video we wanted on demand. We could also pause the video and replay it to allow us to analyse it properly and take notes.

In the planning stage we used our smartphones a lot to share all sorts of ideas with each other. If anybody happened to see a location that they thought could have been a possible filming location they would take a picture and send it to the rest of the members of the group who could then give their opinions on the location. The photo could then be uploaded onto a computer and put onto our blog. We would also use our smartphones if we had any other ideas about our music video. This allowed us to contact every other member of the group to discuss it wherever we were. I feel that the use of our smartphones were very handy. We also used e-mail and text on smart phones to allow us to organise filming times and editing times to keep us efficient keeping to our tight time schedule.

When constructing our music video we used a number of different new media technologies which helped us create a good final product. Firstly we used a HD camera so that the quality of the video is the best that it could be. We used a Tripod to stand the camera on while filming to limit unintentional camera shake from the hand. We also used iMovie editing software which allowed us to put the effects on the clips that we wanted, the sharpness with the lip syncing, the transition effects, the stabilisation on the shots and the smooth cuts.

When constructing our digipak we used Microsoft Publisher to create each panel. We could use CD cover templates so that we had the exact measurements. Publisher also allowed us to add the black and white effect onto our product. For our poster we used Microsoft Word because it allowed us to make simple changes in order to create a good looking and well presented final product.

In the evaluation stage we needed to find a way to get the video shown to many different people so that we could receive a wide range of feedback. We decided we would use the social network Facebook and video sharing site YouTube, this allowed us to contact as many people as possible and get our video seen by as many people as possible. This meant that we would be able to use all of the feedback we had received in the evaluation process of our media product.

Digital technologies used in our media coursework

View more PowerPoint from allybroome15

Evaluation Summary Video

Digipak Examples

All of the digipaks I have seen follow connect all of their panels for continuity either through a colour scheme applied to all panel's or they have similar pictures applied to all panels or they have one large picture that is worked across all panels. We now know that we need to apply one of these connections through the panels to make it professional looking and to make it like a real media product.

Editing Techniques

One editing technique we could use in our video is the use of different effects on the clips. The Script use a black and white effect in their music video for their song 'Breakeven'. This gives a feel of unhappiness and a very dull mood. However, the effect is not used all the way through the video, the character is shown looking at video's on his phone of a girl who he maybe once had a relationship with, these video's are in colour which represent a mood change and maybe he is seeing the light with her.

Another editing technique that we could use is slow motion. This can help show emotions in clips but can also help focus the viewers attention an a significant part of a video. We could use slow motion to help show rejection in our video as it is our concept so it is very significant in showing the story behind the music.

Another editing technique we know we will use is stabilisation of the clip. As well as using a tripod to keep the shot steady, we will stabilise all clips we would like a steady shot for so that the shot looks professional.

We can also use transition effects between clips to make a smooth transition instead of jump cuts.   

Target Audience

We decided that we would give our questionnaire to 5 people from each age group so that we had a wide age range for our research and also we had a lot of data to decide our target audience. From our research we can see that the majority of the people we asked thought that the gender of the target audience should be mainly a female audience.
Another thing we can see from our research is that people think our age range should be between 16 and 30 years of age.

Target Audience Research

To research target audience the best thing to do was to play the song to as many different people as possible and see what they think of it. The best way of getting feedback from people is to ask them to fill out a questionnaire that we would have already prepared for them. This means that we can decide what questions we want to include on the questionnaire so that we are provided with the relevant information when receiving reviews from people. This is the questionnaire we created:

Target Audience Questionnaire

Erick Baker: ‘When will I be loved’

Age:               10-20             20-30             30-40             40-50             50-60

Favourite genera of music:

Hip-Hop / R&B                         -

Alternative Rock / Folk            -

Rock / Metal                             -

Jazz / Classical                        -

Dub step / Electro                   -

Pop / Dance                            -

Other…                                    -

Do you like Erick Baker’s song?

Yes                  No

Would you like to listen to more of his music?

Yes                  No

What age do you think the main audience of the song is? (tick as many as you like)

10-20             20-30             30-40             40-50             50-60             60+


What gender do you think the song is aimed at most?
Male              Female            Both male and female

We plan to give this questionnaire to 5 people from each of the age groups in our first question so that we have a variety of different ages. The information we gather will allow us to help decide on a target audience we will try and aim our video at.

Target Audience Prediction

I believe that the target audience for this song is males and females aged 16+. People don't usually have serious relationships until the age of 16 onwards so anybody younger than this may not be able to relate to the lyrics and the visuals very well. This may not be true for some people but it will apply to the majority of people under the age of 16. Most people at the age of 16 wont have experienced love and breakups to this extent yet but they may be able to relate to it having had some sort of experience with love before, even if they have only had small relationships they may be able to relate to the story and the song in some way. Teenagers dont experience true love and don't tend to be looking for love much until they grow up a bit more and start to leave school.

I don't think there is an age where you would be too old for this song. People can experience love, breakups and loneliness until the day they die so will always be able to relate to the song. Even the very few people who do not experience love in their lifetime will be able to relate to the loneliness aspect of the song.

I think the song would be mainly aimed at females however males will also relate to the song and enjoy the song. I think females listen to more music on the whole than males and this genre is one of the more popular genera's for a female audience. Female's usually show more emotion and are in touch with their feelings more than male's which would allow them to connect with the song more. However, the artist (Erick Baker) is male and the song is about him not being able to find love so its his own experiences. As it is a male writing the song, other males could also relate to it which means the target audience is male and female.

The song is part of an alternative rock/folk genre so the target audience would include people who like other songs from this genre. However, I don't think this sing is limited to just this target audience, the power of the lyrics and the story behind the song could touch people who's preferred genre is completely different from the alternative rock/folk genera belonging to this song such as Hip-Hop, R&B or Pop fans. I think the song relates to anybody and everybody that have shared the same sort of experiences as Erick Baker has.

Timeline

0.00-0.14: Danny's Bedroom
0.14-0.23: Lecture theatre
0.23-0.32: Ally's front door and driveway
0.32-0.38: Brasenose Drive, Kidlington
0.38-0.41: Cutteslowe park
0.41-1.02: Lyne Road, Kidlington
1.02-1.09: English classroom
1.09-1.19: Lecture theatre
1.19-1.36: Cutteslowe park
1.36-2.00: Lecture theatre
2.00-2.19: Cutteslowe park
2.19-2.25: Lecture theatre
2.25-3.18: Cutteslowe park
3.18-3.28: Lecture theatre
3.28-3.40: Cutteslowe park
3.40-4.14: Lecture theatre
4.14-4.46: Cutteslowe park

Callsheet

Directors: Danny, Shannon, Ally, Leah
Filming: Danny, Shannon, Ally, Leah
Shot Choice: Danny, Shannon, Ally, Leah
Actors: Ally, Shannon
Props: Phone, Guitar
Costume:
Shannon costume 1- Beige boots, black leggins, white vest, black top, beige jacket and scarf.
Shannon costume 2- Black shoes, denim jeans, white top, beige jacket and scarf.
Ally costume 1- Black & white shoes, beige chino's and red blue and white checked shirt.
Ally costume 2- Gray shoes, brown chino's and blue and red striped top.
Ally costume 3- Black & white shoes, beige chino's, black top, white sweatshirt and navy gillet.
Ally costume 4- Blue shoes, denim jeans, white top, blue jacket and navy gillet.
Shot Locations: Danny's bedroom. Ally's front door. Brasenose Drive, Kidlington. Lyne Road, Kidlington. Gosford Hill lecture theatre. Gosford Hill english classroom. Cutteslowe Park, North Oxford. 

Mise en scene research

The mise en scene in music video's of the same genera are usually quite similar so by researching some of the mise en scene used in these sorts of videos, we know what to include in our video so that it resembles the right genera. Three artists that I am going to look at for inspiration are 'The Script', 'James Morrison' and 'Adele'. By looking at the mise en scene in a video from each of these artists, I will be able to see what would and wouldn't be good to include when making our music video.


The Script- Breakeven
The first thing I noticed about this video is the black and white theme used throughout a lot of the video, however there are also coloured shots of the characters ex partner. The audience see the black and white theme as the feeling of unhappiness and loneliness, this is contrasted with the coloured scenes which signify happy times when the couple were still together. The contrast between the black and white clips with the clips in colour show the difference in moods, happiness and unhappiness, at different stages of his life. There is a glow effect put onto all the clips of when the two are still together, this gives the effect of it being a dream and in the past. As our song has the same sort of storyline as this, we could apply these effects to give the desired effect.
The clothing in the video changes throughout, however all the way through, the clothing is reasonably tight fitted and smart rather than being baggy and more scruffy looking. It is also plain clothing with no big logo's or stand out colours. Jeans and chino's are worn throughout the video by the males so this will be a thing to remember when choosing clothing for our video.
There is an on stage performance that include the use of a guitar, microphones, drums and a keyboard. The use of these props help to bring the genera through the video, these instruments are associated with the alternative rock genera. A mobile phone is also used as a prop, it is in the hand of the character through a lot of the video. This gives the audience the feel of desperation like he is waiting for a call from his ex partner maybe. It is also used as a way of showing video's remembering his ex partner.
The video has elements of a rural setting for parts of the video and a more urban feel for other parts of the video. some of the video is set in a house, there is a shot of the house from the front and it is a town house so this is a more urban setting. However, most of the flashbacks are set on the cost by the see, walking by the sea, this is more of a rural setting compared to the town house. The time of year the video seems to be set is the autumn / winter time,  this is because the main character is often wearing a jacket and a scarf which signifies it being quite cold outside.

James Morrison- Please Don't Stop the Rain
This video is set in a very rural environment, a field with nothing there but the character. This gives the effect of being all alone. However, he is always walking in the video in a straight line forward which tells the audience that even though he is all alone, he is on a journey and he knows where he is going. Quite a lot of slow motion is used throughout the video, this may be to help the tempo of the video match with the tempo of the music.
The clothing worn by James Morrison in the video is quite tight fitted and looks quite smart. The colours are very plain black and gray. This is something to look at when choosing the clothing to use in our video so that it has the same characteristics as other alternative rock video's.
The main two props used in the video are the dog and the sparks used as rain. The dog seems to be in the same sort of situation as the character, it may be being used to represent the character being out in the wild but can still look after its self going somewhere. Sparks are used to represent raindrops, these may have been used to make the raindrops more visible to the audience but also to make them look nicer. Rain is usally considered to be bad but as they are sparks not rain, it gives the effect that something good may come out of a bad situation.
The video is quite dark for a lot of it, not bright sunshine. This shows unhappiness. The technique of having a dark, shot or a black and white shot to signify unhappiness in the character is used in most video's, we have seen it in the script video and this video so far. it is very effective and would be a useful technique we could use to show unhappiness in our video.

Location Shots

We chose this location because we needed a front door to walk out of and this is the one out of our 4 houses that we thought had the best space outside to work with and the road outside was the one we wanted to use most so this went well with the road for continuity. This had a more open drive with no obstacles on it that would get in the way of filming so we could track the shot all the way across the driveway.

This is the road we decided to use, it is quite a long, flat stretch of road so it was easy to film on and see me at quite a distance for the shot we wanted. We wanted to use a jump shot of me walking down the road so a flat road is easier to see the progression I am making quickly. Also, as we already decided to use the house on this street to do the scene before, it would work better to use this street for the continuity of the video. We also liked the layout of the road as it looks like a more rural area compared to the other houses and streets we could have used.

We decided to use this bus stop for the rejection scene because it gives more of an urban feel to the shot, the scenery is not as nice here which is a contrast from the last outside location we used. This gives the sense that something is getting, or about to get worse in his life, this is backed up with the rejection of the phone call.

We decided to use this location for some lip syncing, we had an idea to project some flashbacks of a previous relationship onto a wall in the background with lip syncing going on in the foreground. The lecture theatre at our school had the perfect layout for what we needed, going up towards the back of the theatre there is a plain wall where we could project the film onto. We thought that with the character sat a few rows down from the back with the film being projected over the shoulder on the wall would give the perfect shot for lip syncing and give the sense that he is a long way away from the happy times playing in the film.

We decided to use this location for our rejection scene because it is a sofa area which looks very homely to represent the characters home. The character is sat on the sofa when she receives the phone call. It looks very realistic because she is lounging around on the sofa just like anyone would do at home.

We used this location for flashbacks and with me on my own to show the contrast between the two periods of time. In the flashbacks we used it as somewhere to show the two characters sat down talking when they were both happy together. This is a very rural place with the trees and bushes in the background. The autumn colours in these shots will help represent happiness and brightness in their lives back when they were together. There is a huge contrast when the flashback is followed by a solo shot of me on my own with a black and white effect on the clip, this represents the unhappiness in my life. We decided to use this bench instead of others around it because this is the one with the most colour around it.

 We decided to use this location because is a bright, sunny clip with the leaves on the trees it looks like a lovely place but with a black and white effect it looks all dark and gloomy and this represents the moods of the characters at the time.

We chose this location for a walking scene again because in the flashbacks, with the leaves on the trees it represents a happy mood but in contrast, in a solo shot with a black and white effect it brings the mood right down and shows how happy he was before compared to now. 

Contacting the artist

Email sent to the artist

The website, www.unsigned.com, that we discovered Erick Baker from included an email on the page to contact the artist.  

Reply
The reply e-mail contained the message below.

'We’d love for you to use Erick’s song – please send us a copy of the project so we can see it!'

However we could not display the whole e-mail because it contained personal information that we could not share due to the message also included in the email saying;

**This message may contain confidential and/or proprietary information, and is intended for the person/entity to whom it was originally addressed. Any publication or use by others of information herein is strictly prohibited and may be subject to legal action** 

Storyboard

The concept we want our music video to include is rejection. This is because the lyrics of Erick bakers song talk a lot about the love life of a man and how he is so unlucky in love. 

We have planned to start off our video as a normal day with the leading character leaving his home and walking down the road to start his day. We plan to do a long shot walking down the road into the distance to give the effect of walking away from everything. We then plan to have a long shot walking along a path with autumn trees in the background. The next shot we plan to do is an over the shoulder, tracking shot while walking to show it from a different angle walking to the bus stop. The next shot we plan to do is the one that will bring the concept across to the viewer. We plan a point of view shot looking at a phone which will be making a call to a partner of the man, which will be followed by a reaction shot of the partner seeing the call come through to her phone and rejecting it. This is the bit where our concept will be shown most and it will help bring the whole video together. The next shot we plan to shoot is a close up of a clock, fast forwarded to show that a lot of time has passed and the man is still feeling the same. For the next shot we plan to do a shot in a lecture theatre with a film playing on the wall behind the character showing flashbacks of happy moments the character had while he was in the relationships. This shows how the character used to be happy and everything used to bee good and now his relationship is over he cant move on. This shot will also have lip syncing in it. The final shot we plan to do is a shot of the character on a dark stage performing on his own with nobody in the audience. This would reflect the loneliness he is feeling and the unhappiness well.

Music Video- rough cut

This is our rough cut of our music video, I am going to analyse the video to see what areas we need to improve on, where are weaknesses are in the video. We kept the shot steady every time we needed it with the use of a tripod. We had the camera stood on the tripod for every shot that we wanted steady so that there was no camera shake and the tracking and zoom on every shot is very smooth and works well. For some shots we hand held the camera to give a certain effect which worked well.

We framed shots well throughout most of the video, making sure that we included everything into the shot that we needed to. There was one part of the video where framing the shot did not work well, 2.52 we had  the shot framed so that when I was lip syncing, the flashback film was playing in the background. But the film stopped playing so we had to zoom in so that you could not see the film ending in the background. This was well framed because we didn't want to include the film ending, but this was not a good looking shot so we may have to re-shoot this.   

We have used a variety of different shot distances throughout the video. Close-ups, extreme close-ups, medium shots and long shots. We used different shot distances where appropriate using them for different effects. As well as different shot distances, we also used different camera angles throughout the video to give different effects. Low angle shot, tracking shot, point of view shot, high angle shot and over the shoulder shot.

Most of the shooting material in our video is appropriate to the task set. However, there are some shots where when we looked back at the rough cut, as a group, we did not like so we will need to take these shots out. The shot at 2.33 is the main shot we do not feel fits in to our video very well. There are also some of the lip syncing clips that we feel we need to re-shoot. 

I feel that we have selected mise en scene well in the video including colour, costumes, lighting, setting, objects and figure. Costumes were based on alternative rock/folk genera so instead of wearing big baggy hoodies with big chains like you may have in a R&B video, I am wearing chinos or jeans and a checked shirt or a slim hoodie. Most of the video is set outside and we have used less built up areas and more woodland/park areas to go with the alternative rock/folk genera. The colour we've gone with is mainly a black and white theme for a lot of the video to represent the unhappiness and heartache. When we use flashbacks colour is used to represent happiness and we use a glow effect to also show happiness and to show that it is almost like a dream or a memory of old times. 

More work needs to be done to make the meaning more apparent to the viewer. The concept that we are trying to get through in the video is heartache, loneliness, rejection and unhappiness. This video does not reflect our concept very well so we need to edit the video with more contrasting shots between the flashbacks and what he's like now. The concept is not clear enough to the viewer yet.

We haven't used many shot transitions in the video, I think transitions would be a good thing to put in where the shot cuts between flashbacks and lip syncing or walking. This would help the viewer realise the difference in time between the two shots.

I think most of the lip syncing is good, well edited and in time with the music. There are a few shots where the lip syncing is out of time so this will need to be re-edited to sync the music with the visuals. The opening shot with the guitar playing is well synced in time with the music and it is a very good clip to open the video with during the instrumental.

When editing we all did it as a group making decisions that everyone agreed with. we made sure that everyone spent time physically doing the editing on the computer while everyone was making decisions as a group. As I was in all of the clips I couldn't do any of the filming, however, I did help make decisions on camera angles and shots as did the rest of the group. I think I will have to make sure we include a clip that I can film so that I am contributing in all areas. This will be hard to do as I am in every shot but we will need to decide on a shot that will go well where I am not involved so that I can film it for our final music video. The software we used for our editing was iMovie 11.

Mood Board for 'Erick Baker- When Will I Be Loved'

In this mood board I started with a gray background, I used this because I believe it represents the unhappiness in the song. I have used four words in my mood board 'Nobody', 'Hurt', 'Loneliness' and 'Heartache'. These are the feelings that I think the main character in the song will be sensitive to and it is what reflects on the audience when hearing the song. I have included a picture of a checkered shirt because this is the sort of mise en scene you would find in a traditional video from this genera. I have also incorporated a picture of a guitar because it is the main instrument used in the song. I have a few pictures of city areas because these are occasionally used in the setting of video's from the alternative rock genera, however I have also included a picture of a quiet rural area because this can also be associated with videos from an alternative rock genera. A lot of pictures also reflect the feeling of loneliness which is the main thing that is portrayed to the audience.

Lyrics Analysis

Lyrics

My crown of roses
Is filled with thorns
And the sleeve where my heart is
Is old and worn
I guess the time of my life
Is running late
And I don't know how much longer
I can wait

For your phone calls, four walls, at night fall in your bed
So my bruised ears will not hear this one clear thought in my head
When will I be loved

The older I get
The younger I want to be
Why do I fall
So Easily

For your phone calls, four walls, at night fall in your bed
Now my bruised ears can just hear this one clear thought in my head
When will I be loved
When will I be loved

Let's dance in the dust
Of another one of our days
I hope that tomorrow
I will find a way
I'll find a way

To your phone calls, four walls, at night fall in your bed
Now my bruised ears can just hear this one clear thought in my head
When will I be loved


Lyrics Analysis

My crown of roses,
Is filled with thorns
And the sleeve where my heart is
Is old and worn
I guess the time of my life
Is running late
And I don't know how much longer
I can wait


Lines 1, 3 and 5 are all describing something nice and this is contradicted by lines 2, 4 and 6 which describe how they are bad. Lines 1 and 2 are saying that something good that he used to have, the crown of roses, is no good any more because it is filled with thorns. Lines 3 and 4 could be suggesting that the love he used to have or the relationship he used to have is no longer, it is old and worn. Lines 5 and 6 are saying that the time of his life when he is happy in a relationship has not come yet and it will soon be too late, lines 7 and 8 are saying he doesn't know how much longer he can wait to meet a partner and be happy.

For your phone calls, four walls, at night fall in your bed

So my bruised ears will not hear this one clear thought in my head
When will I be loved

Carrying on from the verse before he doesn't know how much longer he can wait for his dream girlfriends phone calls, to move in with her and to be in her bed at night. Then lines 2 and 3 of this verse are just saying how he has this reoccurring thought in his head asking himself when he will be loved, he doesn't want to ask himself this any more, he just wants to know the answer.


The older I get

The younger I want to be
Why do I fall
So Easily

The older he gets the younger he wants to be because as he gets older, he is running out of time to find his dream girlfriend. Him asking himself why he falls for people so easily suggests he has not had a very good love life so far and he falls for people that break his heart and let him down.

For your phone calls, four walls, at night fall in your bed

Now my bruised ears can just hear this one clear thought in my head
When will I be loved
When will I be loved

This is the chorus again but he is now relating it to previous relationships. In the first line this time he is asking himself why he has fallen so easily in previous relationships for their "phone calls, four walls, at night fall in your bed". Lines 2 and 3 are now saying that all he can hear now in his head is him asking himself when he is going to be loved, he is blaming this on his previous relationships, he got heartbroken from them and now he doesn't know when he will be loved again. The extra "When will I be loved" really shows how much this means to him and how it is on his mind all of the time.

Let's dance in the dust

Of another one of our days
I hope that tomorrow
I will find a way
I'll find a way

There is a change in tempo of the song for this verse, the tempo raises and where the song up to this point has reflected unhappiness in the artist, it is now showing a glimpse hope of hope and belief in the artist. This hope is shown in the lyrics where he is saying he will find a way, he then repeats the line to assure himself.

To your phone calls, four walls, at night fall in your bed
Now my bruised ears can just hear this one clear thought in my head
When will I be loved

The tempo then drops again to close the song, the chorus is repeated but the hope is till there. In the first chorus he was aiming it on his next relationship in a negative way, then the second chorus he was aiming it at previous relationships in a negative way, and in the last chorus he is aiming it at the next relationship in a positive way, positive that he will find a way to make it work.