Target Audience Research

To research target audience the best thing to do was to play the song to as many different people as possible and see what they think of it. The best way of getting feedback from people is to ask them to fill out a questionnaire that we would have already prepared for them. This means that we can decide what questions we want to include on the questionnaire so that we are provided with the relevant information when receiving reviews from people. This is the questionnaire we created:

Target Audience Questionnaire

Erick Baker: ‘When will I be loved’

Age:               10-20             20-30             30-40             40-50             50-60

Favourite genera of music:

Hip-Hop / R&B                         -

Alternative Rock / Folk            -

Rock / Metal                             -

Jazz / Classical                        -

Dub step / Electro                   -

Pop / Dance                            -

Other…                                    -

Do you like Erick Baker’s song?

Yes                  No

Would you like to listen to more of his music?

Yes                  No

What age do you think the main audience of the song is? (tick as many as you like)

10-20             20-30             30-40             40-50             50-60             60+


What gender do you think the song is aimed at most?
Male              Female            Both male and female

We plan to give this questionnaire to 5 people from each of the age groups in our first question so that we have a variety of different ages. The information we gather will allow us to help decide on a target audience we will try and aim our video at.